A website redesign is one of the highest-return moves an established business can make — you already have the traffic, the domain, and the brand recognition. A redesign puts a faster, better-converting site in front of an audience you didn't have to build from scratch.
Signs it's time for a redesign
- It doesn't work properly on mobile, or looks different from how it looks on desktop.
- It takes more than a few seconds to load, and you've noticed people bouncing before it finishes.
- You're embarrassed to send the link to a new client or investor.
- Nobody on your team can update it without calling a developer.
- It hasn't changed in 5+ years while your business, services, or pricing have.
- It's not showing up on Google for the searches you'd expect to rank for.
How we redesign a website
Step 1
Audit
We start by reviewing your current site: what's working, what's costing you leads, and what's technically holding it back (speed, structure, SEO). You keep whatever content, branding, and domain equity is already working for you.
Step 2
Rebuild
We rebuild on Next.js with a headless CMS, so the new site is fast by default and easy for your team to update — not a like-for-like visual refresh sitting on the same slow foundation.
Step 3
Redirect
Every existing URL that has search value gets a permanent redirect to its new equivalent, so you keep the rankings and backlinks your old site already earned instead of starting over.
Step 4
Launch & measure
We launch with analytics and Search Console wired in from day one, so the impact of the redesign — speed, rankings, conversions — is visible, not just assumed.
Case study
CleanPlan Australia's portal redesign
CleanPlan came to us with an internal operations portal used daily by cleaning teams and administrators. We redesigned it around clarity and task speed — simplifying user management, site creation, task allocation, attendance logs, and report reviews into a system their team could move through with less friction and fewer errors.
Frequently asked questions
Will a redesign hurt my Google rankings?
Not if it's done properly. The biggest risk in a redesign is losing indexed pages without redirects. We map every existing URL to its new destination before launch, so rankings and backlink equity carry over instead of resetting to zero.
How long does a website redesign take?
It depends on scope, but most business website redesigns take a few weeks from audit to launch. We'll give you a specific timeline once we understand what you're starting from.
Do I need to redesign the whole site, or can we do it in phases?
Either works. Some clients want a full rebuild; others want us to start with the highest-traffic pages (usually the homepage and top service pages) and expand from there.
Still using the website you launched five years ago? Let's fix that.