Stryde | DEEESIGN;

Client: DEEESIGN; — in-house product
Date: 2026
Category: Web Application

Project Synopsis

Stryde is our own lead generation and sales CRM software, built for small agencies and B2B sales teams who prospect local businesses. It merges the two tools those teams normally juggle: a business search that finds and qualifies prospects by industry, city and radius, and a lightweight CRM that tracks every lead from first contact through to a won deal. We designed, built and now run it as a DEEESIGN; product.

Design Challenge

Small sales teams abandon CRM software for one reason: it asks for more data entry than it gives back. The brief was to design a sales pipeline management tool a two-person team could actually keep current, one that answers "what needs me today?" the second it loads, surfaces leads sitting unowned, and never buries the next action under configuration screens, custom fields and setup wizards.

Creative Approach

We built the interface around a single daily question, with a dashboard that opens on what is overdue, due today and unassigned rather than on vanity metrics. Business discovery runs on live local search data, flags weak or missing websites as an opening for a pitch, and saves a qualified prospect as a lead in one click. Pipeline stages, tasks, targets and team assignment all share one plain-language design system: uppercase labels, generous spacing and a decisive rust accent that marks the action to take next.

Product Impact

Stryde turns prospecting from a scattered spreadsheet habit into a repeatable sales workflow. Teams see open pipeline value, monthly targets and stalled follow-ups on one screen, and every lead carries an owner, a status and a next step. It is live in beta and doubles as proof of how we approach SaaS product design: fast, focused software that respects the few minutes a salesperson has between calls.

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