- Client: SriDirect Tours
- Date: 2026
- Category: Website
Project Synopsis
SriDirect Tours is a Nugegoda-based inbound tour operator that designs island-wide journeys for travellers coming to Sri Lanka. Their whole proposition is directness: you deal with the people who actually plan and run your trip, with no call centres or middlemen in between. They came to us for a website that would let overseas visitors find them, trust them, and start a real conversation without a booking platform sitting in the middle.
Design Challenge
Inbound travel is a crowded, aggregator-dominated market, so a small operator has to earn credibility fast. The site had to present seven signature itineraries and six travel categories clearly enough for someone browsing from another continent, prove local expertise without reading like a brochure, and turn interest into an enquiry in the channel Sri Lankan operators actually close on, which is WhatsApp rather than email.
Creative Approach
We built a calm, editorial layout with a serif-led type system, a warm gold and stone palette, and photography carrying the sense of place. Tour categories and packages sit in a browsable grid, and each package opens into a detail view with highlights, the full route, a Google Maps route preview, and a Book Now action. Every enquiry path, from the header button to the contact form, opens WhatsApp with the traveller's details pre-filled so the operator can reply personally in one tap.
Prototype Impact
The finished site gives SriDirect Tours a presence that matches the quality of the trips they run and holds its own against far larger operators. Travellers can understand the itineraries, see the route before they commit, and reach a real person in seconds, which turns anonymous browsing into direct, high-intent conversations the team can convert themselves.
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